Global Best Practice Pitches | Global Anti-Scam Summit London 2025

Date of Event: 26–27 March 2025
Event: Global Anti-Scam Summit London 2025
At the Global Anti-Scam Summit London 2025 , the Global Best Practice Pitches session brought together international leaders for a fast-paced series of insights into how businesses, governments, and law enforcement are stepping up the fight against scams.
Nathaniel Gleicher, Director and Global Head of Security Policy and Counter-Fraud at Meta, opened the session by showcasing new tools such as facial recognition for detecting misuse of public figures and video selfie verification for account recovery. He emphasised the importance of intelligence sharing across industries to stay ahead of evolving threats.
James Babbage, Director General (Threats) at the National Crime Agency, followed with a powerful update on law enforcement’s response to fraud in the UK. He highlighted coordinated operations resulting in hundreds of arrests and discussed how international collaboration is essential to disrupting scam networks at scale.
Luke Reynolds, Senior Vice President, Global Product Management - Payment Security & Risk at Mastercard, explained how real-time data analysis and network-level insights are helping banks detect fraudulent transactions earlier. He stressed the need for cross-sector collaboration to counter increasingly complex scams.
Alexander Ramos, Undersecretary at the Philippines' Department of Information and Communications and Executive Director of the Cybercrime Investigation and Coordinating Center, shared the country’s aggressive action against scam hubs and the development of new national strategies to empower the public and fight misinformation.
Finally, Vivek Badrinath, Director General Designate of GSMA, highlighted how global mobile operators are deploying real-time fraud detection tools and creating unified frameworks to support seamless collaboration with financial institutions worldwide.
Watch the full session below to hear how global collaboration is turning the tide against scams.
Latest blogs & research
How Amazon Is Helping Consumers Verify Messages and Avoid Impersonation Scams
Explore how Amazon uses AI and outgoing communication records to verify suspicious messages and inform approaches to impersonation scam prevention.
Whoscall, GASA and Mastercard Release the 2026 Asia Scam Report: Hong Kong
More Than 80% of Hong Kong Respondents Encountered Scams; Phone Calls and SMS Remain the Leading Channels
71% of Adults Surveyed Across 13 Asian Markets Encountered Scams, with Estimated Losses of US$136.5 Billion
This study of 17,460 adults across 13 Asian markets shows that scam exposure is widespread, with 71% of participants encountering a scam in the past year. While 66% say they are confident in recognizing scams, 62% of those exposed went on to interact with a scammer. Ultimately, 9% lost money or personal information that led to financial loss, while only 4% reported a scam to the authorities. The findings highlight a significant gap between perceived scam awareness and real-world resilience.
3 Ways to Prevent Cross-Border Payment Scams in Mexico
Learn three ways financial institutions can prevent cross-border payment scams in Mexico through intelligence sharing, payee transparency and real-time analysis.
Accra Trust & Safety Workshop Turns Collaboration into Action Against Scams and Fraud in West Africa
GASA Africa Chapter and Google South Africa brought anti-fraud leaders together to strengthen cross-border cooperation and scam prevention.
State of Scams in Nigeria 2026: A Comparative Review Across Africa
Nigerian experts examine scam trends, technology, consumer protection and the need for stronger cross-sector collaboration.
Nearly three in four Danish adults encountered scams as estimated losses reach DKK 10.1 billion
New State of Scams Denmark 2026 report finds scam exposure is rising, while victims face repeated financial and emotional harm.
Building a More Trusted Digital Philippines: New Report Underscores the Need for Collective Action as Scam Exposure Continues to Rise
GASA’s State of Scams in the Philippines 2026 Report, in collaboration with Mastercard and Gogolook, highlights the growing scale of the scam challenge in the Philippines.