The View from Across the Fraud Attack Chain | Global Anti-Scam Summit London 2025

Image

Date of Event:  26–27 March 2025

Event:   Global Anti-Scam Summit London 2025

This workshop provided a rare, full-spectrum view of how scams unfold across the fraud attack chain—from infrastructure and identity to engagement and execution.

Rima Amin of Meta introduced the session with a breakdown of how threat actors move across platforms to engage victims. She detailed Meta’s efforts to slow down scammers using behavioural signals, throttled messaging, and the FIRE programme, which brings banks into the reporting process to improve scam takedowns.

Valeriya Greene of Mastercard covered the execution phase, where scams culminate in payments. She explained that banks often have just seconds to assess risk, and with limited data on recipients, decision-making is extremely difficult. Greene urged wider use of consortium-level and network intelligence to improve risk detection.

Sandra Peaston of Cifas focused on identity and money mules. She discussed the importance of onboarding checks, fraud monitoring, and real-time intelligence sharing. She also shared details of a UK initiative to help banks protect individuals who are known to be at high risk of scams.

Mark Robertshaw from the DNS Research Federation highlighted weaknesses in the infrastructure phase. His research revealed that most phishing domains remain active far longer than the 24-hour scam cycle. He called for shorter takedown times, registry accountability, and earlier detection.

Jen V. concluded the session with reflections from the National Crime Agency. She stressed the value of fast collaboration, data sharing based on suspicion (not just confirmation), and targeted pilots to raise the cost of fraud and close gaps across the ecosystem.

Apr 19, 2025
2 minute read
Category
Industry - Telecom Operators / Hosts Event - GASS London 2025 Video Presentations Topic - Scam Detection
Written by
Global Anti-Scam Alliance (GASA)
Global Anti-Scam Alliance (GASA)
Share article

Latest blogs & research

bancoppel joins gasa

BanCoppel joins the Global Anti-Scam Alliance to bolster fraud prevention and safeguard individuals entering the banking system.

BanCoppel has joined the Global Anti-Scam Alliance (GASA) as a Corporate Member of the GASA Mexico Chapter.

News Topic - Fraud Prevention Topic - Scam Awareness Industry - Financial Authorities
Consejos para no caer en fraudes

The emotions scammers exploit: how social engineering influences our decisions

How scammers use fear, urgency, excitement and trust to influence decisions, and how recognising these tactics can help people prevent fraud.

Topic - Scam Awareness Video Scam Trends Region - Latin America
mastercard joins gasa mexico chapter

Global Anti-Scam Alliance Welcomes Mastercard as Founding Member of Its Mexico Chapter

The Global Anti-Scam Alliance (GASA) announces the membership of Mastercard as a Member of its Mexico Chapter.

News Topic - Fraud Prevention Industry - Financial Authorities Region - Latin America
Building Scam Prevention Capability Through IVR Training

What Uganda’s IVR Trial Shows About Practice-Based Scam Prevention

A Uganda IVR trial shows how practice-based fraud prevention helped mobile money users reduce losses and increase reporting.

Best Practices Industry - Telecom Operators / Hosts Topic - Fraud Prevention Topic - Scam Awareness
How the FTC’s Never EVER Campaign Tackles Imposter Scams

FTC’s Never EVER Campaign Helps Prevent Elder Financial Abuse With Simple, Specific Scam Warnings

The FTC’s Never EVER campaign uses simple, specific imposter scam warnings to help prevent elder financial abuse and support coordinated consumer education.

Best Practices Topic - Fraud Prevention Topic - Scam Awareness Region - North America
gasa mexico chapter 2nd roundtable

GASA Mexico's Second Roundtable Advances Coordinated Action Against Digital Fraud

GASA Mexico's second roundtable brought together more than 35 representatives to strengthen coordination across cybersecurity, fraud prevention and other sectors.

News Topic - Data Sharing Topic - Fraud Policy Industry - Law Enforcement
Cognyte joins GASA

Cognyte Joins Global Anti-Scam Alliance to Fight Financial Fraud Threats

Cognyte, a global leader in investigative analytics software, today announced its membership in the Global Anti-Scam Alliance (GASA).

News Topic - Scam Detection Industry - Law Enforcement Industry - Big Tech / Social Media
Banking Collaboration Strengthens Fraud Prevention

A network is beaten by a network: Mexico's banks move from remediation to prevention

GASA convened the ABM Fraud Committee and Mexican banks to advance the enriched agreement and strengthen coordinated fraud prevention across the sector.

Best Practices Topic - Fraud Prevention Video Industry - Financial Authorities