Securing the Future of Payments and Combatting AI-Driven Fraud & Scams

As payments technology evolves, so too do fraudsters. AI-driven fraud tactics are now targeting every stage of the payment transaction with scammers finding new plausible ways to cheat consumers. At Visa, we are able to monitor a whole variety of consumer scams, from social engineering to deep fakes enhanced by AI , and we work with the industry and deploy a range of solutions to address the concerns of the whole ecosystem.

Even the ‘Hi Mum’ scam has evolved since the emergence of generative AI mediums. From a plain ‘Hi Mum, can’t talk but need money’ text sent with urgency to voice notes and deep fake videos that add a layer of trust for the victim, we’re seeing such scams rising considerably as technology becomes more sophisticated. Fraudsters only need three seconds of someone’s voice, or 30 seconds of video, to clone it and use it for criminal purposes.

Combatting fraud with consumer education

Educating consumers is vital for combatting fraud and we recognise that we all have a collective responsibility to help consumers to keep themselves safe. One way in which we do this is by sharing advice, guidance and resources across our website and various digital channels.  This collective responsibility also spreads across every industry, from telecommunications to banks and Big Tech. And given the speed of change – and the devasting impact these scams can have on consumers – we cannot wait for formal regulation alone to tackle the problem.

As a network helping to protect consumers’ payments, we are committed to tackling fraud to help everyone pay with confidence. Our state-of-the-art payment technology evaluates 500 unique characteristics for every single transaction in real-time, checking data from more than 4.6 billion card accounts to spot unusual activity and flag them to your bank. Online payments and password protection with Visa are secured by 3D-Secure, giving an extra layer of security to protect against unauthorised card use.

But we are not resting on our laurels: we are also working to ensure that the future of payments remains as secure as the existing ecosystem.

Building infrastructure that can detect and protect

In order to combat this evolving threat of fraud, it is imperative that we all continue to invest in fraud prevention measures, building and maintaining reliable and resilient technologies that work every minute of every day.

Worldwide, we have invested over $11 billion in technology, including to reduce fraud and enhance network security. We have over 1,000 full-time cybersecurity specialists across the world – including a dedicated team in Europe – working to protect our network by using neural networks to analyse petabytes of data.

At the same time, we have created Cybersecurity Fusion Centres on three continents, delivering 24x7x365 risk and cybersecurity monitoring, incident response and investigations, and threat intelligence capabilities. Last year, our 24x7 operations mitigated over $41B of fraud globally.

Using AI to fight fraud

AI is changing the world and while it brings with it an increased risk of fraud, it’s also transforming how we protect people too. We started making use of AI in our fraud models over thirty years ago, and in the last ten years, we have invested $3 billion alone in AI and data infrastructure, enabling us to power 100 different capabilities that use AI to protect our clients and customers.

To provide an example, Visa Advanced Authorisation (VAA) is a state-of-the-art tool that uses artificial intelligence to evaluate transactions on the Visa global payment network in real-time. It draws on data from 4.6 billion card accounts to help banks promptly identify and prevent fraud.

VAA analyses 303 billion transactions per year, all of them in about one millisecond and not only helps banks to stop fraud, but it also helps them approve legitimate purchases . More than 8,000 banks in 129 countries currently use VAA and it is a crucial part of our fraud defences, helping to prevent $30 billion in losses every year. 

Fraud in the A2A space

Fraudsters are also now migrating to less mature payment forms, such as real-time account to account payments, as there are less fraud controls. That’s where Visa is stepping in to combat fraud in the A2A space. We are also deploying our Account-to-Account real-time capability, Visa Protect A2A, providing real-time solutions to combat fraud across all forms of payment. This new technology helps intercept suspected fraudulent transactions in real-time, stopping scams before the money ever leaves the victim’s bank account.

Our AI technology can analyse billions of transactions each year, generating a risk score indicating the likelihood of an account-to-account payment being part of fraudulent activity, helping banks protect their customers from falling victim to scammers. This all takes place within the blink of an eye, without any inconvenience to the speed and reliability of account-to-account payments.

This new AI-powered risk and fraud prevention service is part of Visa Protect, a broad suite of Visa Value-added services that have grown to nearly 250 products, spanning five high-demand categories: Acceptance, Advisory, Issuing, Open Banking, and Risk and Identity.

In December 2024, we also completed our acquisition of Featurespace, a developer of real-time artificial intelligence that prevents and mitigates payments fraud and financial crime risks. Featurespace’s capabilities will be added into our range of fraud prevention and risk-scoring offerings, enhancing security for its customers and consumers worldwide.

By combining our highly complementary fraud protection products and tools, we can help to keep businesses safe and secure, including real-time detection of sophisticated fraud attacks, without adding friction to the user experience.

Maintaining the integrity of the payments ecosystem

There can be no half measures when it comes to protecting the integrity of the payments ecosystem that millions rely on every day. 

By constantly innovating, partnering, investing and harnessing our network and scale, we can ensure our clients are protected by the most advanced security products and services. Our uncompromising commitment to security has kept fraud at historic lows: less than 0.1% of transactions globally – among the lowest of all payment forms.

As members of GASA, we are excited to collaborate with other members, sharing our expertise to help ensure a safe and secure ecosystem for all. To that end, we are keen to continue building and strengthening relationships with all those committed to the fight against fraud, globally and look forward to the impactful work that can be accomplished with GASA.

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