This study of 1,250 Vietnamese adults shows that scam exposure is widespread, with 85% of participants encountering a scam in the past year, compared with 86% in 2025. While 55% say they are confident in recognizing scams, 75% of those exposed interacted with a scammer. Ultimately, 14% lost money or shared personal information that led to financial loss, with 7% reporting the scam to authorities. Among victims, 73% reported an impact on their mental wellbeing and 63% lost money to scams more than once.
