Looking Deeper Than Deepfakes – Jon Clay | Global Anti-Scam Summit London 2025

Date of Event: 26–27 March 2025
Event: Global Anti-Scam Summit London 2025
Jon Clay, Vice President of Threat Intelligence at Trend Micro, opened Day 2 of the Global Anti-Scam Summit London 2025 with a provocative keynote examining the next frontier in cyber-enabled fraud: agentic AI.
Building on decades of cyber threat research, Clay introduced the audience to a future where autonomous AI agents—capable of operating 24/7 without human oversight—could enable scammers to automate entire scam operations. These agents can analyse data, generate customised attacks, coordinate with other agents, and even purchase tools or services, creating a scalable criminal workforce.
Trend Micro warned that this evolution—from cybercrime-as-a-service to cybercrime-as-a-servant —could massively increase the speed and reach of scam campaigns, making them harder to detect and counter.
Clay outlined how Trend Micro is responding through research, public-private partnerships, and tools like Scam Check, which uses AI to scan messages, calls, and even video for potential scam indicators. He also highlighted Trend’s ongoing global education initiatives, including training programmes for children, families, and older adults.
The session urged attendees to prepare now for the AI-driven threats of tomorrow—and to build defences while legitimate technology is still ahead of the curve.
Latest blogs & research
Romance Scams in Brazil: Warning Signs and Prevention
Experts from Brazil discuss how romance scams work, their emotional impact, and how victims can protect themselves online.
De Viena a la Acción: GASA México y UNODC México Cierran Brechas Operativas
GASA México y UNODC México formalizan un Acuerdo de Intercambio de Comunicaciones, convirtiendo los compromisos globales de Viena en acción coordinada contra el fraude.
What the UN Global Fraud Summit Discussions Tell Us About What Comes Next
Watch expert discussions from the UN Global Fraud Summit on the industrialisation of fraud, global collaboration, public–private frameworks, and next steps for implementation.
Game Over for Scammers: Regional Defenses Against Online Gambling–Related Scams
Experts from INTERPOL, ACMA, and DGOJ examine how gambling-related scams operate and how global enforcement is responding.
What 22,000 Fraud & Cyber Crime Operator Signals Reveal About the State of Bank Attacks
Falkin's analysis of 22,661 fraud operator signals shows how bank attacks are evolving across regions, typologies, and AI-driven scam infrastructure.
Reinventing Fraud Detection Through Digital Fingerprinting and Link Analysis
A Microsoft white paper examines how digital fingerprinting and link analysis shift fraud detection from isolated events to connected, network-level intelligence.
On the Frontlines: Fighting AI-Powered Scams & Fraud
Experts from Microsoft, OpenAI, Google and C4ADS share how AI is shaping scams and how to fight back.
Telecoms on the Front Line: GASA at the Stimson Center Dialogue on Combating Scams
According to GASA’s Global State of Scams Report, telecommunications channels—voice and SMS in particular—remain a predominant “front door” for scams.