Fraudsters target 1-in-5 Danish citizens to scam US$2.82 billion in 12 months
GASA & BioCatch research finds ”scammers are enhancing their methods” against Denmark

In a joint initiative by the Global Anti-Scam Alliance (GASA) , BioCatch , and Punktum dk , the annual State of Scams in Denmark 2024 report has been unveiled, shedding light on the persistence and evolution of scam activities affecting Danish citizens. The economic repercussions are startling, with scams siphoning off US$2.82 billion—equivalent to 0.7% of the nation's GDP. This represents a significant 62% leap from the previous year, prompting an urgent reassessment of anti-scam strategies. "When we examine the financial loss coupled with an 86% rate of non-reporting, the urgency for comprehensive solutions becomes crystal clear," said GASA Managing Director, Jorij Abraham.
Frequency of scams experiences drops, but overall fraud is up
The GASA research team of Jorij Abraham , Sam Rogers , Clement Njoki , and James Greening , with support from academics from the University of Twente, have again analyzed the complex nature of the scamming world in Denmark. This time the scope of the survey has expanded to cover new emerging threats, such as AI and money mules. Of increasing concern, the team discovered a decline in the Danish population's confidence in recognizing scams.
"A 3% dip in confidence is more than a statistic; it's a signal that scammers are enhancing their methods," says Abraham. Despite this, there's a silver lining with a 23% decrease in the frequency of scam encounters on a monthly basis. However, the broader perspective reveals an overall 41% increase in scam encounters over the last year, indicative of a deep-rooted issue.
Emails and texts/SMS messages remain the favored channels for scam attempts, exploiting trusted platforms like Facebook and Gmail. The prevalence of such platforms calls for heightened vigilance and a push for advanced cybersecurity measures. Not to be overlooked is the profound emotional impact of scams, with 38% of Danish victims reporting significant emotional distress, underscoring the need for victim support systems alongside preventative measures.
Anti-fraud tech takes the frontline in the defense of Danish citizens
Gareth Williams of BioCatch highlights the role of cutting-edge technology in fraud detection. "Analyzing over 3,000 different behavior patterns and cognitive signals allows us to pinpoint anomalies indicative of fraudulent activity," explains Williams. He advocates for a "risk-based approach using modern technology," which balances security with convenience, thereby empowering consumers to stay a step ahead of scammers.
Jakob Bring Truelsen and Kristian Hansen of Punktum dk share their mission's evolution from operational functionality to enhancing user safety within the .dk domain. The launch of Tjekpånettet.dk in August 2023, developed with GASA, stands as a testament to successful collaborations and the importance of digital literacy. "Our platform has conducted 280,000 checks by March 2024, which illuminates the effectiveness of proactive digital defense tools in empowering users against the scourge of scams," Truelsen states.
Shaping the Future: A Call for Coordinated Action
The report concludes with a strong call to action for individuals, government bodies, law enforcement, financial institutions, and cybersecurity experts. For individuals, embracing skepticism and leveraging digital literacy can dramatically reduce susceptibility to scams. Law enforcement and government agencies are encouraged to amplify their joint efforts on a domestic and international scale to dismantle scam networks.
Financial institutions and cybersecurity entities are called upon to innovate with AI and machine learning for real-time fraud detection, while visible reporting channels and public campaigns are essential to bolster reporting rates and underscore their role in combating scams.
Conclusion and Forward Outlook
The State of Scams in Denmark 2024 report is a rallying cry for a united front against scamming activities. With a multifaceted approach, the synergy of education, technological advancement, and robust reporting infrastructure, Denmark seeks to not only mitigate the current challenges but also set a global benchmark in anti-scam strategies.
Download The State of Scams in Denmark 2024, and other GASA research here: https://www.gasa.org/research
Latest blogs & research
Brazil’s BC Protege+ Blocks Fake Bank Accounts Before They Can Be Opened
Brazil’s Central Bank launched BC Protege+, allowing individuals and businesses to block bank account openings in their name. With over 1 million activations, the tool offers a structural model for reducing identity-based fraud.
From Vienna to Global Action: Key Takeaways from the UN Global Fraud Summit
Explore key insights from our participation at the UNODC's Global Fraud Summit in Vienna. Discover how AI is changing the scam landscape, the power of national anti-scam centres, and the introduction of the Public-Private Partnership Framework to protect communities from fraud.
League of Protectors: Women Fighting Against Scams
Explore key insights from our International Women’s Month webinar on combating scams. Discover how women leaders are driving cross-border collaboration, digital literacy, and collective action to protect communities from fraud.
The Real Gap in Fraud Defense Is Strategy, Not AI
Fraud losses keep rising despite advances in AI detection. The real challenge is fragmented strategy across banks, platforms, telcos and governments. Effective scam prevention requires coordination, shared signals and earlier intervention.
New Executive Order on Cybercrime and Fraud Marks a More Coordinated U.S. Response
A U.S. Executive Order targets cybercrime, scams, and global fraud networks with a more coordinated government response.
Global Anti-Scam Alliance Launches Scam.org with OpenAI and Key Partners
The Global Anti-Scam Alliance (GASA) launched today Scam.org, an AI-powered platform that provides scam education, prevention, detection, reporting, and victim support.
La Industrialización del Engaño: Por qué 2026 será el año en que las estafas cibernéticas cambien para siempre
El auge de la inteligencia artificial está eliminando las señales tradicionales de alerta y transformando las estafas en un sistema industrial a gran escala.
The Industrialization of Deception: Why 2026 Will Be the Year Cyber Scams Change Forever
The rise of artificial intelligence is eliminating traditional warning signs and transforming scams into a large-scale industrial system.