Tackling Scams Against Older Adults: A Model Response

Older adults are often viewed as more susceptible to scams, but it is only since the pandemic that they have started to account for a significant proportion of victims, as figure 1 below illustrates. It is still the middle aged that account for the most victimised age group, but older adults tend to lose more and victimisation often leads to wider emotional, health and financial consequences, which many find it difficult to recover from.

Figure 1. Percentage of age groups victims of fraud in England and Wales.

Note, from 2023 the 18-24 age group expanded to 16-24.

Preventing scams against older adults is therefore a very important subject and given many older adults have a different attitude and use of technology different approaches to the young and middle-aged are required. Researchers at Portsmouth University in the UK have been involved in two projects looking to identify better ways to prevent scams against older adults.

The first project  was jointly conducted with researchers in South Korea. The researchers first sought to map what strategies are in place in the two countries to prevent fraud against older adults. The researchers identified over 75 schemes and products which are directed either specifically at fraud prevention against older adults or a fraud they fall for in significant numbers. These were divided into four categories:

• Traditional crime prevention applied to fraud: spyholes, signs, risk assessments etc:

• Awareness and behaviour related prevention schemes targeted at fraud: general campaigns, tailored campaigns, reverse scamming etc. 

• Protection using modern technologies to prevent fraud: video doorbells, call blockers etc

• Protections using 4th industrial revolution technologies to prevent fraud: spam email detection, phishing detection and advanced call blocking

A full list of the key tools can be found here . What was surprising was that even in Korea where technology is much more dominant. There were few technological solutions using the latest fourth industrial revolution technologies. Fraud prevention for older adults is still under-developed and utilises traditional crime prevention techniques applied to fraud.

Further the research found there was very little evaluation of fraud prevention. The paper that explores this is published here . The researchers also sought data on what practitioners think work using both a survey and interviews. This work is still under review and will be published later in the year.

The discussions and research among the researchers did stimulate the development of a model to tackle fraud against older adults which is presented here which identifies individual measures targeted at the older adult, community and government measures and organisational strategies.

The older adults holistic prevention model

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The model illustrates protecting older adults from fraud requires a multi-layered approach. First, individuals should assess their own risks using resources or professional help. Continuous Scam Awareness (CSA) through training, alerts, and AI-driven warnings can enhance protection. Future developments could include AI-powered fraud alerts based on online behaviour. Physical and digital security should also be improved—video doorbells with facial recognition, smarter call blockers, and AI-monitored wearable alarms could detect scams in real-time.

Community involvement is crucial. Police, NGOs, and governments should identify vulnerable individuals, offer training, and share intelligence to prevent scams. Awareness campaigns, tailored fraud alerts, and financial assistance for security tools can further safeguard older adults. Supporting social participation can also reduce loneliness, a key risk factor for fraud.

Companies, particularly banks, telecoms, and tech firms, play a critical role. AI and data-sharing could detect risky transactions and intervene before fraud occurs. Financial institutions can train staff to recognize and act on suspicious activities.

Finally, collaboration across sectors—community organisations, businesses, and law enforcement—is essential. Improved data-sharing and coordinated efforts can create a unified fraud prevention system, ensuring consistent messaging and proactive protection for older adults and most importantly identifying those at risk through sharing data and protecting them before they are victims.

Preventing fraud against older adults also requires communication with them and in another study we explored the best way to get fraud prevention messages to them. Based upon quantitative data from a survey and qualitative data from interviews with older adults and volunteers/workers working with older adults on a specific project. The most effective means to developing anti-scam messaging is one-to-one via friends and family. The media is also important through television and radio. However, perhaps the most important finding of all is that many older adults note not receiving any useful advice in the prior six months. In an age of everchanging frauds and mass targeting, this is very worrying and clearly the counter fraud community must do more to get over appropriate scam prevention and awareness communications to the most vulnerable groups in society more regularly.

These two studies provide some early foundation research to build on for other researchers and practitioners fighting scams against older adults. A surprising finding is the lack of research on preventing fraud in general and older adults specifically, particularly high-quality evaluations of what works. Clearly as a global anti-scam community more evaluation of initiatives is required so we can deploy the most effective solutions to protect this important group in society.

Button, M., Karagiannopoulos, V., Lee, J., Suh, J. B., and Jung, J. (2024). Preventing fraud victimisation against older adults: Towards a holistic model for protection. International Journal of Law, Crime and Justice, 77, 100672

Button, M., Hock, B., Suh, J.B. and Koh, C., S (2025) Policing cross-border fraud ‘Above and below the surface’: mapping actions and developing a more effective global response. Crime, Law and Social Change 83, 5

Hock, B., Park, H., Oh, J., & Button, M. (2025). The profile and detection of bribery in South Korea. Crime, Law and Social Change, 83(1), 1-16.

A database of fraud prevention products and services relevant to older adults

Research funded by ESRC Grant number ES/W011085/1