Looking Deeper Than Deepfakes – Jon Clay | Global Anti-Scam Summit London 2025

Image

Date of Event:  26–27 March 2025

Event:  Global Anti-Scam Summit London 2025

Jon Clay, Vice President of Threat Intelligence at Trend Micro, opened Day 2 of the Global Anti-Scam Summit London 2025 with a provocative keynote examining the next frontier in cyber-enabled fraud: agentic AI.

Building on decades of cyber threat research, Clay introduced the audience to a future where autonomous AI agents—capable of operating 24/7 without human oversight—could enable scammers to automate entire scam operations. These agents can analyse data, generate customised attacks, coordinate with other agents, and even purchase tools or services, creating a scalable criminal workforce.

Trend Micro warned that this evolution—from cybercrime-as-a-service  to cybercrime-as-a-servant —could massively increase the speed and reach of scam campaigns, making them harder to detect and counter.

Clay outlined how Trend Micro is responding through research, public-private partnerships, and tools like Scam Check, which uses AI to scan messages, calls, and even video for potential scam indicators. He also highlighted Trend’s ongoing global education initiatives, including training programmes for children, families, and older adults.

The session urged attendees to prepare now for the AI-driven threats of tomorrow—and to build defences while legitimate technology is still ahead of the curve.

Apr 19, 2025
1 minute read
Category
Event - GASS London 2025 Video Presentations Topic - Scam Detection Industry - Big Tech / Social Media
Written by
Global Anti-Scam Alliance (GASA)
Global Anti-Scam Alliance (GASA)
Share article

Latest blogs & research

State of Scams in Japan - 2026 Report

More than one in five adults in Japan encountered scams in the past year

New State of Scams Japan 2026 report examines how scams are reaching consumers and where stronger prevention and collaboration can make a difference

Research Scam Trends Topic - Fraud Research Region - Asia-Pacific
GASA Europe Chapter Sets Priorities for Tackling Scams Across the Region

GASA Brings Stakeholders Together in Brussels for First Europe Chapter Meeting

GASA Europe brings 50+ stakeholders together in Brussels to discuss scam trends, data sharing and cross-sector priorities.

Research News Industry - National Cyber Security Centers (NCSCs) Region - Europe
Research Working Group Meeting: Fraudulent Tickets and Robocall Scam Tactics

Research Working Group Meeting: Fraudulent Tickets and Robocall Scam Tactics

Research presented to GASA examines consumers’ ability to spot fraudulent tickets and tactics found across 4.49 million scam and spam robocalls.

Topic - Fraud Prevention Region - Global Video Presentations
Fighting Fraud Without Borders: Cross-Regional Collaboration in LATAM and Beyond

Fighting Fraud Without Borders: Cross-Regional Collaboration in Latin America and Beyond

A roundtable at GASS America examined cross-regional collaboration in Latin America and beyond, focusing on fraud prevention, consumer protection and response.

News Topic - Data Sharing Topic - Scam Awareness Topic - Fraud Policy
GASA Mexico and Ministry of Foreign Affairs Hold Working Meeting on Fraud and Cybersecurity

GASA Mexico and the Ministry of Foreign Affairs Hold Working Meeting Ahead of the Chapter’s Annual Forum, “From Coalition to Action”

GASA Mexico and the Ministry of Foreign Affairs convened Mastercard and Scotiabank to discuss fraud, cybersecurity, information sharing and emerging technologies.

News Topic - Data Sharing Topic - Scam Awareness Topic - Fraud Policy
GASA Mexico Brings Journalists Together to Strengthen Digital Scam Prevention

GASA Mexico Workshop Examines the Role of Journalism in Digital Scam Prevention

GASA Mexico brought together journalists and editors to discuss digital scams, victim-centred reporting and the role of media in scam prevention.

News Best Practices Topic - Data Sharing Topic - Scam Awareness
Brazil Anti-Scam Forum 2026

Brazil Anti-Scam Forum 2026: Key Takeaways on Strengthening Scam Prevention in Brazil

Key insights from the Brazil Anti-Scam Forum 2026 on scam trends, prevention, intelligence sharing and cross-sector collaboration.

Best Practices Industry - Telecom Operators / Hosts Topic - Fraud Prevention Topic - Data Sharing
Consumer Education Working Group's 5-Step Scam Response Plan

GASA Consumer Education Working Group Develops 5-Step Response Plan for Scam Victims

GASA’s Consumer Education Working Group sets out a five-step response plan that organisations can use and share to support people affected by scams.

Best Practices Industry - National Cyber Security Centers (NCSCs) Topic - Scam Reporting Topic - Scam Awareness