Keanu Reeves Is Not in Love with You – Becky Holmes | Global Anti-Scam Summit London 2025

Date of Event: 26–27 March 2025
Event: Global Anti-Scam Summit London 2025
In one of the most emotionally resonant sessions of the summit, author Becky Holmes closed Day 1 with a deeply personal yet sharply critical talk on romance fraud. What began as a humorous look at social media scammers quickly evolved into a compelling argument for reframing how society views and supports victims.
Holmes recounted how lockdown boredom and a wave of fake profiles on Twitter led her to start engaging with scammers—an experience that later formed the basis of her book Keanu Reeves Is Not in Love with You . Her light-hearted “scambaiting” posts gained popularity, but also brought her into contact with real victims of romance fraud, many of whom had never shared their experiences before.
Through stories of women like Franchesca, Sue, and a couple misidentified as criminals by their own bank, Holmes laid bare the devastating psychological impact of romance scams. She critiqued the failure of institutions—from banks to ombudsmen—to provide timely and compassionate support, often leaving victims to battle shame, debt, and disbelief alone.
Drawing parallels between romance fraud and coercive control in abusive relationships, Holmes dismantled myths about gullibility and called for urgent improvements in victim support. She stressed that scams exploit fundamental human needs—love, trust, and connection—and that language like “falling for a scam” only reinforces blame. Her talk ended with a powerful reminder: the common denominator among victims is not stupidity, but kindness.
Latest blogs & research
How Amazon Is Helping Consumers Verify Messages and Avoid Impersonation Scams
Explore how Amazon uses AI and outgoing communication records to verify suspicious messages and inform approaches to impersonation scam prevention.
Whoscall, GASA and Mastercard Release the 2026 Asia Scam Report: Hong Kong
More Than 80% of Hong Kong Respondents Encountered Scams; Phone Calls and SMS Remain the Leading Channels
71% of Adults Surveyed Across 13 Asian Markets Encountered Scams, with Estimated Losses of US$136.5 Billion
This study of 17,460 adults across 13 Asian markets shows that scam exposure is widespread, with 71% of participants encountering a scam in the past year. While 66% say they are confident in recognizing scams, 62% of those exposed went on to interact with a scammer. Ultimately, 9% lost money or personal information that led to financial loss, while only 4% reported a scam to the authorities. The findings highlight a significant gap between perceived scam awareness and real-world resilience.
3 Ways to Prevent Cross-Border Payment Scams in Mexico
Learn three ways financial institutions can prevent cross-border payment scams in Mexico through intelligence sharing, payee transparency and real-time analysis.
Accra Trust & Safety Workshop Turns Collaboration into Action Against Scams and Fraud in West Africa
GASA Africa Chapter and Google South Africa brought anti-fraud leaders together to strengthen cross-border cooperation and scam prevention.
State of Scams in Nigeria 2026: A Comparative Review Across Africa
Nigerian experts examine scam trends, technology, consumer protection and the need for stronger cross-sector collaboration.
Nearly three in four Danish adults encountered scams as estimated losses reach DKK 10.1 billion
New State of Scams Denmark 2026 report finds scam exposure is rising, while victims face repeated financial and emotional harm.
Building a More Trusted Digital Philippines: New Report Underscores the Need for Collective Action as Scam Exposure Continues to Rise
GASA’s State of Scams in the Philippines 2026 Report, in collaboration with Mastercard and Gogolook, highlights the growing scale of the scam challenge in the Philippines.