We are excited to announce that Gen , a global leader in Cyber Safety, has joined the Global Anti-Scam Alliance (GASA) as a Foundation Member . Gen empowers nearly 500 million users across more than 150 countries through its trusted brands, including Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner.
As scams become more sophisticated, Gen is responding with advanced AI-driven tools like Norton Genie, a real-time scam detection solution and assistant that helps people navigate today’s digital threats with confidence.
Leyla Bilge, Global Head of Scam Research at Gen , shared, “There's a stigma around being scammed that often leaves victims feeling ashamed or isolated. Falling for a scam is not a reflection of gullibility or lack of intelligence, but a testament to the sophistication of the cutting-edge tools and psychological manipulation scammers use to deceive victims. At Gen, we are fiercely dedicated to helping protect people from these sophisticated scams, and we look forward to collaborating with our fellow GASA members to empower people with the knowledge, resources and tools they need to be safer. Together, we will help keep even more people safe from becoming the next scam victim.”
With its global scale, leading technology, and commitment to research, education, and innovation, Gen is a powerful addition to GASA’s mission to make the digital world safer for all. We’re proud to welcome them to the Alliance.
How Amazon Is Helping Consumers Verify Messages and Avoid Impersonation Scams
Explore how Amazon uses AI and outgoing communication records to verify suspicious messages and inform approaches to impersonation scam prevention.
Whoscall, GASA and Mastercard Release the 2026 Asia Scam Report: Hong Kong
More Than 80% of Hong Kong Respondents Encountered Scams; Phone Calls and SMS Remain the Leading Channels
71% of Adults Surveyed Across 13 Asian Markets Encountered Scams, with Estimated Losses of US$136.5 Billion
This study of 17,460 adults across 13 Asian markets shows that scam exposure is widespread, with 71% of participants encountering a scam in the past year. While 66% say they are confident in recognizing scams, 62% of those exposed went on to interact with a scammer. Ultimately, 9% lost money or personal information that led to financial loss, while only 4% reported a scam to the authorities. The findings highlight a significant gap between perceived scam awareness and real-world resilience.
3 Ways to Prevent Cross-Border Payment Scams in Mexico
Learn three ways financial institutions can prevent cross-border payment scams in Mexico through intelligence sharing, payee transparency and real-time analysis.
Accra Trust & Safety Workshop Turns Collaboration into Action Against Scams and Fraud in West Africa
GASA Africa Chapter and Google South Africa brought anti-fraud leaders together to strengthen cross-border cooperation and scam prevention.
State of Scams in Nigeria 2026: A Comparative Review Across Africa
Nigerian experts examine scam trends, technology, consumer protection and the need for stronger cross-sector collaboration.
Nearly three in four Danish adults encountered scams as estimated losses reach DKK 10.1 billion
New State of Scams Denmark 2026 report finds scam exposure is rising, while victims face repeated financial and emotional harm.
Building a More Trusted Digital Philippines: New Report Underscores the Need for Collective Action as Scam Exposure Continues to Rise
GASA’s State of Scams in the Philippines 2026 Report, in collaboration with Mastercard and Gogolook, highlights the growing scale of the scam challenge in the Philippines.