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Scamming the Scammer: Robert Duncan, VP - Product Strategy, Netcraft – Global Anti-Scam Summit Americas 2024

Writer's picture: James GreeningJames Greening

Updated: Dec 17, 2024

Date of Event: November 12–13, 2024

Event: Global Anti-Scam Summit Americas 2024


Robert Duncan, Vice President of Product Strategy at Netcraft, delivered an engaging keynote exploring innovative methods to combat scams. His presentation, titled Scamming the Scammer, showcased how generative AI and proactive strategies are being used to disrupt organized crime networks and dismantle scam infrastructure.


Duncan highlighted the lifecycle of conversational scams, such as “Hi Mom, Hi Dad” messages and romance scams, emphasizing how these scams operate in private spaces. He introduced Netcraft’s use of AI-driven bots to engage scammers, gather actionable intelligence, and uncover a global network of mule infrastructure spanning 73 countries and 630 financial institutions.


Key insights from the presentation included:

  • Identification of mule accounts and scam patterns shared by multiple threat actors.

  • The critical role of collaboration with financial institutions and law enforcement in combating scams.

  • The need for a data-driven approach to disrupt scams early and reduce the financial and emotional toll on victims.


Duncan’s message underscored the importance of leveraging technology to make scams less lucrative for criminals and protect consumers worldwide.



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