Date of Event: 2024-06-25
Event: Global Anti-Scam Summit Europe 2024
Presenter: Abigail Bishop, Head of External Relations, Scam Prevention at Amazon
Abigail Bishop led Workshop 8, focusing on strategies to keep fraud off platforms. The workshop highlighted the importance of a comprehensive, collaborative approach to combat online fraud and scams.
Five Key Takeaways:
Diverse Nature of Platforms: Platforms are not a one-size-fits-all term; they offer different products and services, leading to varied scam experiences for customers.
Continuous Efforts Against Scammers: Despite effective controls, scammers persist in their attempts, highlighting the need for advanced machine learning and AI to manage and sort the vast amounts of data.
Essential Role of Humans: Human involvement remains crucial in the fight against fraud, complementing AI and machine learning solutions.
Focus Amidst Noise: The solution space is noisy; finding focused and promising efforts, such as ad certification services and strict sanctions against bad actors, is key.
Consumer-Centric Approach: It is vital for platforms to listen to consumers and keep a pulse on their needs and experiences to ensure effective scam prevention measures.
Contributors:
Angeliki Dedopoulou (Meta): Discussed the need for a whole-of-society approach to fraud and scams.
Martin Grasel & Bernhard Jungwirth (C4 & OIAT): Covered measures to tackle advertising fraud.
Andrew Mantilia (Google, T&S Ads): Shared strategies for keeping ads free of scams.
Sharad Agarwal (Stop Scams UK): Presented on unmasking interactive SMS scams through telecom-banking synergy.
Panel Discussion Participants: Abigail Bishop (Amazon), Kathelijne Swaak (ABN Amro), Rima Amin (Meta), Ranon Li (Catawiki), Donal Keating (Microsoft).
The session emphasized the necessity of continuous improvement and collaboration to effectively combat fraud on various platforms.
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