Global Best Practice Pitches | Global Anti-Scam Summit London 2025

Date of Event: 26–27 March 2025

Event: Global Anti-Scam Summit London 2025

At the Global Anti-Scam Summit London 2025, the Global Best Practice Pitches session brought together international leaders for a fast-paced series of insights into how businesses, governments, and law enforcement are stepping up the fight against scams.

Nathaniel Gleicher, Director and Global Head of Security Policy and Counter-Fraud at Meta, opened the session by showcasing new tools such as facial recognition for detecting misuse of public figures and video selfie verification for account recovery. He emphasised the importance of intelligence sharing across industries to stay ahead of evolving threats.

James Babbage, Director General (Threats) at the National Crime Agency, followed with a powerful update on law enforcement’s response to fraud in the UK. He highlighted coordinated operations resulting in hundreds of arrests and discussed how international collaboration is essential to disrupting scam networks at scale.

Luke Reynolds, Senior Vice President, Global Product Management - Payment Security & Risk at Mastercard, explained how real-time data analysis and network-level insights are helping banks detect fraudulent transactions earlier. He stressed the need for cross-sector collaboration to counter increasingly complex scams.

Alexander Ramos, Undersecretary at the Philippines' Department of Information and Communications and Executive Director of the Cybercrime Investigation and Coordinating Center, shared the country’s aggressive action against scam hubs and the development of new national strategies to empower the public and fight misinformation.

Finally, Vivek Badrinath, Director General Designate of GSMA, highlighted how global mobile operators are deploying real-time fraud detection tools and creating unified frameworks to support seamless collaboration with financial institutions worldwide.

Watch the full session below to hear how global collaboration is turning the tide against scams.