Gen Joins Global Anti-Scam Alliance to Strengthen Fight Against Online Scams

We are excited to announce that Gen, a global leader in Cyber Safety, has joined the Global Anti-Scam Alliance (GASA) as a Foundation Member. Gen empowers nearly 500 million users across more than 150 countries through its trusted brands, including Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner.

As scams become more sophisticated, Gen is responding with advanced AI-driven tools like Norton Genie, a real-time scam detection solution and assistant that helps people navigate today’s digital threats with confidence.

Leyla Bilge, Global Head of Scam Research at Gen, shared, “There's a stigma around being scammed that often leaves victims feeling ashamed or isolated. Falling for a scam is not a reflection of gullibility or lack of intelligence, but a testament to the sophistication of the cutting-edge tools and psychological manipulation scammers use to deceive victims. At Gen, we are fiercely dedicated to helping protect people from these sophisticated scams, and we look forward to collaborating with our fellow GASA members to empower people with the knowledge, resources and tools they need to be safer. Together, we will help keep even more people safe from becoming the next scam victim.”

With its global scale, leading technology, and commitment to research, education, and innovation, Gen is a powerful addition to GASA’s mission to make the digital world safer for all. We’re proud to welcome them to the Alliance.