This 2023 Global Anti-Scam Alliance (GASA) survey, conducted in association with Cifas, paints an unsettling picture of the current state of scams in the UK, highlighting an urgent need for vigilance and preventative action. A study involving 2,000 British citizens uncovers startling statistics, indicating that a substantial 10% of Britons lost money to scams or identity theft in the last 12 months, culminating in financial losses approximated at £7.5 billion.