This study of 1,290 Thai adults shows that scam exposure increased, with 79% of participants encountering a scam in the past year, up from 72% in 2025. While 70% say they are confident in recognizing scams, 58% of those who encountered one interacted with a scammer. Across all respondents, 10% lost money or shared personal information that led to financial loss, and 4% reported a scam to the authorities. Among victims, 72% said the experience affected their mental wellbeing, and 60% said they had been scammed more than once.