This study of 1,090 South Korean adults shows that scam exposure increased, with 59% of participants encountering a scam in the past year, compared with 44% in 2025. While 65% say they are confident in recognizing scams, 44% of those exposed interacted with a scammer. Ultimately, 4% lost money or shared personal information that led to financial loss, with 2% reporting the scam to authorities. Among victims, 77% reported an impact on their mental wellbeing and 26% lost money to scams more than once.