This study of 1,150 Hong Kong adults shows that scam exposure is widespread, with 81% of participants encountering a scam in the past year, up from 77% in 2025. While 76% say they are confident in recognizing scams, 48% of those exposed interacted with a scammer. Ultimately, 7% experienced financial or data loss, with 4% reporting the scam to authorities. Among victims, 57% reported an impact on their mental wellbeing and 63% experienced repeat scams.